Branca USA

Education + Digital

For Branca USA, we produced a comprehensive suite of brand education and cocktail content celebrating their iconic product portfolio — Carpano vermouths, Fernet amaro, and Borghetti liqueur. As one of the world’s most respected spirits houses with a legacy of craftsmanship and distinction, Branca demanded a creative approach that honored its heritage while engaging a contemporary audience.

Our team oversaw the project from creative concept through final delivery, handling script writing, set design, production, and post-production. In addition to the brand education films, we produced a series of cocktail mixology videos and social media assets that showcased each spirit in dynamic, approachable contexts. Together, these pieces formed a cohesive visual language — blending Branca’s old-world sophistication with fresh, modern storytelling to strengthen its presence across both trade education and digital marketing channels.